In a powerful message to Show that beauty blinds people to cruelty, Peta Asia together with Ogilvy & Mather Advertising Bangkok performed an experiment to raise a voice against animal cruelty. By opening a fake shop in one of Bangkok’s most crowed mall, they set up a collection of ordinary leather items, but what is inside is terrifying , is cruel and it has to stop.see yourself
1. Inside the Bags we see the Horror
When comes to buy beautiful things, people don’t stop for a moment to think ” where they come from” this was exactly the goal of this experiment, to remind us all that behind of all leather goods, there is a chain of suffering, cruelty , and extinction.